Kris Bernal
Founder & CEO
About the Brand
SHE Cosmetics Philippines is a make-up brand by Celebrity Kris Bernal. With more than 1 year in planning and developing the products, Kris knew she had to go into the Beauty Industry. She personally oversees the operations of the brand- from finding a manufacturer to packaging and to customer feedback. She knew that making someone feel good with her products is the ultimate goal.
Made in Korea
SHE Cosmetics is made in Korea, the Beauty Capital of the World. The products are especially formulated to make sure that it will answer the K-Beauty needs of everyone. Korea has been the country of great beauty trends and SHE is bringing that piece of fabulous to the Philippines.
Since the planning of SHE Cosmetics, Kris Bernal has been working closely with Momo Letter that is based in Korea. They have perfected the shades and formula and brought produced products that are best of quality.
Humble Beginnings
SHE Cosmetics aims to inspire women with its products. The brand believes that a single make-up product can boost one’s confidence and reach their full potential.
SHE Cosmetics’ Founder and CEO, Kris Bernal, always loved lipsticks. As a celebrity, she had tried many brands but she was always on the lookout for formulas that are high-quality but affordable.
Kris had work tirelessly to achieve the best formula suited for Filipinas. Now, every woman can get affordable and high-quality lipsticks with SHE Cosmetics.
Liquid Cushion Lipstick
The first line that is launched in December 2018 are liquid cushion lipsticks that comes in 5 shades. She knew that the colours should be perfect for her primary market which is the Philippines so she made the 5 shades perfect for any skin tone.
SHE’s on Fire is a ruby red color, contrary to popular belief, this color is perfect from day to night. It is the perfect pop of color whether for work or for the red carpet.
Go Girl is a deep fuchsia color that is perfect for those who wants a fun and bright color with their make-up.
So SHE-ic is a cinnamon brown color that is perfect for those who loves darker shades. The color has the right hint of red and orange undertones.
SHE lovin’ it is a flamingo pink color that is along the lines of nude shades. This is perfect for everyday wear.
Off SHE goes is a coral pink color that is perfect to give a hint of color with your everyday make-up.
Diamond Applicator
SHE’s Liquid Cushion Lipstick line features a unique Diamond Applicator that is designed to easily glide the products to the lips. The applicator gives a cushion like feel along with the product making each application easy and comfortable. Since the Diamond Applicator is bigger than the usual liquid lipstick applicator, it can hold enough product to avoid re-dipping.
The Formula
The formula of the Liquid cushion lipsticks are developed by Kris Bernal to make sure that they are of highest quality. It has rose hip oil that gives healing power to damaged skin and helps with skin elasticity. It also has Bulgarian Rose which acts as an antioxidant and has Vitamin C. Camellia Oil was also added in the formula to help moisturise the lips and give it a subtle shine. Last but no the least is the Peppermint Oil that gives a cool feeling to your lips with and to naturally plump your lips.
4-in-1 Dual Cover Crystal Skin Cushion
SHE Cosmetics PH partnered with Nuni Busher, a rising global cosmetic brand in Korea, to offer Pinays 4-in-1 dual cover CRYSTAL SKIN CUSHION containing highlighter, contour, and lip & cheek creams. Headstart your glow with crystal skin – the new skin for 2020.
THE FORMULA
Crystal skin cushion is the best bet for seamless, natural matte look with luminous finish. Plus: more love for your skin with its deep moisturizing, whitening & anti-wrinkle, and sun guard protection.
The CRYSTAL SKIN CUSHION comes in two shades that caters to Filipina skin:
23 skin shade: Has a cool and light undertone with hues of pink.
27 skin shade: Has a beautiful golden, peachy, or honey glow. Morena-friendly, indeed!
Flip on the other side and voila for a surprise – SHINE BRIGHT LIKE A CRYSTAL with:
1) Highlighter cream: Not just for cheekbone but also for your prominent T-zone area
2) Contour cream: Defining your faceshape so it looks great in every angle (even for eyebrows-on-fleek or for a subtle brown eyeliner)
3) Lip and cheek cream: Pop of colors as blush and also eyeshadow
